Appearance and Professionalism Copy

The appearance of the Therapist/Practitioner


A therapist should ensure that they look well presented. Therapists will be working in close contact with a client, and it is important that a professional image is observed.

A therapist should:

  • Wear clean, freshly laundered, and ironed uniforms each day.
  • Wear clean, flat, closed-toe shoes.
  • Have short, clean, manicured nails.
  • Have a fresh breath.
  • Wear antiperspirant.
  • Apply modest makeup for a natural look.
  • Wear hair up and away from the face.
  • Wear minimal jewellery.


Professional Ethics and Standards of Practice

Therapist/Practitioner should:


  • Maintain the highest possible standards of professional conduct.
  • Always be courteous and show respect for clients, colleagues, and other professionals.
  • Never gossip or criticise another therapist, salon, or brand.
  • Never talk across a client to another member of staff.
  • Not to engage in conversations about politics, religion or race that may cause offence.
  • Maintain a good reputation by setting an example of good conduct in all your communication with clients, team members and visitors to the business.
  • Ensure to make the treatment or service special for every client.
  • Respect client confidentiality.
  • Explain the treatment to the client and answer any questions and queries prior to carrying out the treatment.
  • Always treat all clients in a professional manner regardless of their race, colour, religion, sexual orientation, or ability.
  • Not to treat minors or clients with limited mental capacities, such as those with Alzheimer’s or dementia without prior written consent from a parent or carer.

Practising good ethics is essential for the reputation of the therapist and the welfare of the clients. The following is an example of standards and ethics for therapists:

  • Conduct yourself in a professional, honest and ethical manner.
  • Promote professionalism
  • Establish a treatment plan with your client and evaluate the outcome at the end of every session.
  • Truthfully represent your credentials, qualifications and education, experience, training, and competence relevant to practice.
  • Maintain the confidentiality of the client.
  • Take a full medical history of the client and ensure that they are suitable for treatment and the treatment is the best solution for their concerns.
  • Give full aftercare advice.