Treatment Objectives and Planning
A treatment objective is the reason why a client or customer is attending the appointment. Even if they are coming purely to relax, then this is still an objective … relaxation! It is important to talk to your client about a treatment plan and what they like or dislike about their skin. Ask questions which will help gain an insight into the cause of issues and help you to formulate a plan to get maximum results and provide recommendations for products and additional services.
Generally a client does not want to know what the steps are in a treatment, they are looking for how you are personalising it to them.
Your plan should always link back to the client objective.
Ways of adapting a treatment to meet the needs of the client could be:
- Timings – e.g. steam timings, extractions or longer massage
- Dry skins benefit from more time spent on massage to stimulate sebaceous activity
- Oily skins do not need oil glands stimulating, so you may wish to spend longer extracting
- Steam or skin warming also stimulates sebaceous activity, so you would steam for less with an oily or sensitive skin
- Types of massage movements
- Electrical machines for different benefits or even combining services such as Dermaplane and Microneedling
- Extractions – comedone or milia removal
- Product types – ranges for skin types and different masks for different benefits
- Relaxation objective – including shoulder massage or head massage
- Pigmentation concerns – Chemical peels
- Targeted treatments – eyes, ageing concerns, spf, icy globes
Your plan should be agreed with the client so they fully understand what they are consenting to and the time and the cost to avoid disputes. The plan then will formulate your recommendations for home care, immediate advice following treatment aftercare, product and repeat service recommendations. A happy client who feels their needs have been met is a client who returns.