The clinic/studio

The clinic/studio plays an important part in presentation and public relations.  This includes the area you are in, the parking, the entrance, your reception area, toilet facilities, the furnishings and even the magazines you have on offer.

Lighting, music, aromas, temperature and cleanliness also create the atmosphere and physical image.  When choosing a color to decorate, calming tones are recommended.  Its good practice to put your ‘client’ head on and evaluate your treatment area/business through the client’s eyes.  Ask yourself:

• Does it look professional?
• Is it inviting?
• Comfortable?
• Will it calm nerves or crate stress?
• Do you see professional looking equipment?
• Are certificate of achievement and continual professional development visible?

Think about your reception area.  It must be inviting, peaceful and also uncluttered.  Consider adding fresh flowers and pleasant relaxing music if these are not present.

Visual identity/logo/branding:

Do you have a professional looking logo people can quickly recognise and remember you by?  This logo should be on all your communications and materials to brand you and your work easily.

Advertising:

Advertising can be money down the drain if it doesn’t actually meet your target audience.  It is advisable to assess your market carefully and utilise the most effective methods for your specific area, they may include:

• Newspapers
• Flyers
• Direct mail
• The internet – website
• Social media

Publicity/word of mouth:

Word of mouth is your greatest tool for your business as people are far more likely to contact you upon a personal recommendation from a trusted friend, family member or colleague.